Multi-Media Display - "Building on the Vision" - OC Performing Arts Center
The Orange County Performing Arts Center (now Segerstrom Center for the Arts) hired me to be the project manager for this multi-media community relations installation to launch the Renee and Henry Segerstrom Concert Hall Capital Campaign entitled “Building on the Vision”. I was responsible for everything from directing the display design company and the creative team, to writing all the copy and selecting the visuals, as well as inclusion of the multimedia elements.
The goal of the installation was to recognize major donors ($50K and up) and inform the general public about the arts partners featured in the new Renee and Henry Segerstrom Concert Hall. It was installed earlier than expected and also came in under budget. The installation was responsible for driving key donors to make contributions in order to be included on the donor pedestals, and the arts partners regularly utilized it as an educational tool.
Executive Profile - University of California Irvine (UCI) Merage Magazine
This is a feature story that I wrote for the UCI Merage School of Business Magazine profiling Taco Bell executive Tom Wagner. See the complete 2010-2011 Merage Magazine issue here.
Copywriting - Website and Collateral Material - PROformance Screenprinting
Event Publicity - Irrelevant Week 2011
As the lead publicist for Irrelevant Week 2011, I wrote all of the press materials and pitched local and national media to promote the 36th Annual Irrelevant Week, a 4 day event in honor of the NFL last draft pick, "Mr. Irrelevant". The event received extensive media coverage which you can read here, resulting in a sell out crowd for their annual banquet held at the Newport Beach Marriott.